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Your Market Is The Ideal Company Profile For B2B Content Marketing
Ideal Company Customer Profile Creating a persona for B2B Content Marketing targeting is really only about identifying who you can help and how you can help them. Your Target Market is the Ideal...
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Top Of Mind B2B Content Marketing: Why And How To (With An Example)
Top of Mind B2B Content Marketing “Top of Mind” B2B marketing is another form of lead nurturing and generation. But, with one major exception in that they are not really qualified leads — at least...
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7 Tips for Choosing a Content Marketing Agency
As someone who is up to his ears in the content segment, I love a good dose of research to keep me up to speed on what’s going on in the market — and, most importantly, where the market is headed. I...
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Agency New Business: The Area Where Marketers Think You’re Still Falling Down
I recently discovered the blog by RSW/US and recommend you subscribe if you are a digital marketing agency. This piece from Lee McKnight Jr. summarizes their latest agency-client research. Finishing...
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How Utilizing Content Curation Tools Can Win Your Marketing Agency More Deals
With a B2B sales background, I’m always looking to better understand content marketing/content curation in the context of real-life value propositions for agencies and companies executing those...
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What Defines A Business Grade Curation Tool?
As with many industries, there seems to be a stream of content marketing and content curation tools being introduced to and/or on the market at any given time. Many lists have been created, offering a...
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Questions and Answers – Keeping It Simple
Trust Me (Photo credit: Wikipedia) There’s nothing particularly earth-shattering about this blog from Bryce Raley and the Louisville Inbound Marketing blog. I included it, however, because it points...
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How and When to Utilize a Microsite or Niche Topic Portal
Curated microsites (also known as niche topic portals) are one of the most underutilized ways to increase lead generation as part of curation and content marketing efforts. A niche topic portal is...
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The Value of Thought Leadership and Differentiation
Ginny Soskey offered some good commentary with regards to recent trends and marketing buzzwords in the last few weeks/months/years: Please raise your hand if you’re sick and tired of the same marketing...
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